Big dictionary of business and management. 2014.
Industrial marketing — is the marketing of goods and services from one business to another. The word industrial has connotations of heavy machinery, mining, construction etc. but industrial marketing is not confined to these types of business activities. Broadly (and… … Wikipedia
Marketing research process — is a set of six steps which defines the tasks to be accomplished in conducting a marketing research study. These include problem definition, developing an approach to problem, research design formulation, field work, data preparation and analysis … Wikipedia
business marketing research — See industrial marketing research … Big dictionary of business and management
Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… … Wikipedia
Marketing strategies for product software — assist software firms to determine the type of market analysis that is needed for decision making. Two general strategies that are well known in the marketing discipline are: marketing mix; and relationship marketing. Marketing mix is the typical … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia
industrial relations — 1. the dealings or relations of an industrial concern with its employees, with labor in general, with the public, etc. 2. the administration of such relations, esp. to maintain goodwill for an industrial concern. [1900 05] * * * Introduction also … Universalium
Industrial espionage — Teapot with Actresses, Vezzi porcelain factory, Venice, ca. 1725. The Vezzi brothers were involved in a series of incidents of industrial espionage. It was these actions that led to the secret of manufacturing Meissen porcelain becoming widely… … Wikipedia
Industrial and organizational psychology — Psychology … Wikipedia
